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Unibet’s Maria Rebrands and Launches Revamped Web Site in Mid-February

Unibet’s Maria Rebrands and Launches Revamped Web Site in Mid-February

On the web gambling operator Unibet announced today that it is to introduce an version that is overhauled of online gaming brand Maria later this month. The company stated that the overhaul would incorporate a completely responsive front-end web site in addition to a new brand tonality. Therefore, the it would be diversified in a bid to be a little more attractive to both female and male gambling customers.

Unibet bought Maria Holdings Ltd. back in 2007 for the amount of £54 million. It will now be rebranded as Maria Casino in all the areas it operates by mid-February. The launch is always to happen in three stages. The overhauled web site went live on February 8 in Estonia. Its to be launched in the united kingdom on 15 and will go live in Denmark, Finland, the Netherlands, Norway, and Sweden a day later february.

What is more, it shall shift its providing from online bingo to casino games as the latter have turned out to be popular among gambling customers. Thus, the brand name should be able to target both male and players that are female.

The casino that is online is offered across all available channels. The Maria Casino internet site may have its logo design and branding revamped. Brand New personalization features and dashboard will be introduced also. Dersim Sylwan, Head of Marketing for Maria, explained that although the internet site is always one ‘with a touch that is feminine’ they’ve been now aiming at expanding their customer base so that it include both male and female gambling customers. Continue reading