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Houghton Introduces ‘See Now, purchase Now’ for designer wedding dresses, But they Are or higher accurately, ‘see now, pre-order now.’ we are maybe perhaps maybe not speaking about fast fashion that is bridal.

Increasingly more brands today are embracing some form of the see now, purchase now model, through the Fashion Week runways (with a few exceptions) — to, of late, Coachella, with Alice + Olivia’s straight away shoppable Grateful collection that is dead-inspired. Now, celeb-loved indie brand name Houghton is bringing that concept to your bridal globe featuring its very very first shop-the-runway collection for springtime 2017.

“That concept lends it self a lot more to bridal than any such thing else,” designer and director that is creative Polk told Fashionista Saturday during the Houghton bridal presentation, based in a tony Upper East Side city home that formerly housed the Chrome Hearts flagship. Ten days prior to the presentation, the brand name create a call to brides-to-be via social media marketing and press placements, and alerted their clientele, that the initial 100 to RSVP could go to the two-hour preview my ukrainian bride, pre-order the spring 2017 gowns and go shopping the add-ons, including Houghton x Commando lace bodysuits.

To offer some history, the bridal schedule is an entirely various beast than perhaps the ready-to-wear format (that the CFDA is within the procedure for rethinking with assistance from Boston Consulting Group). We spoke to editor-in-chief of the latest York weddings web web site Twirl and expert that is bridal Chertoff, who explained that following the collections show in April 2016 for spring 2017, normally it takes anywhere from six to nine months when it comes to dresses going to the product product product sales flooring, with regards to the design, ornateness, manufacturing, etc. And that is just the examples. When a bride does a round of sample dress try-on sessions with her BFFs, she might determine on the dress. Continue reading